Direct traffic is one of the most common sources of visits to your website. Direct traffic is defined as visits with no referring website. When a visitor follows a link from one website to another, the site of origin is considered the referrer. These sites can be search engines, social media, blogs, or other websites that have a link to another websites for visitors to follow. Direct traffic, however, categorizes visits that do not come from a referring URL. Often, these visitors manually enter the URL of the website or have it bookmarked. In many cases, direct traffic can be due to internal employees logging onto your company’s webpage or current customers going to your login screen. To keep this data clean, be sure to filter out internal IP addresses, so that any employee traffic is not counted towards traffic numbers.
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Start a Facebook page. Facebook has pages especially for businesses that clients can like, follow, and check for information without having to “friend” you. It allows you to instantly share videos, messages, news, and pictures with customers all over the world. If people want to find out more about you and your company, they are likely to look for you on Facebook first, and then check out your website.