I'll show you how we can analyze that in Google but they're not going to it's gonna have high bouncer right so don't kill me in the comments here you trolls right this is informational searches and honestly this is the only way to have explosive results in Google right now because what happens for those highly competitive buyer keywords they do the Google dance you don't just write first all of a sudden see a skyrocket this is the only way to really skyrocket your traffic from organic right now so that's what I'm going to show you here now let's dive into the strategy a little bit so again first and foremost 99% of the work here is done upfront with research there's no tricks there's no gimmicks this is going out in doing the research understanding your industry and targeting the right topics so I don't really use keywords as much anymore
If both page are closely related (lots of topical overlap), I would merge the unique content from the lower ranking article into the top ranking one, then 301 redirect the lower performing article into the top ranking one. This will make the canonical version more relevant, and give it an immediate authority boost. I would also fetch it right away, do some link building, and possibly a little paid promotion to seed some engagement. Update the time stamp.
To give you an idea of just how much money is being spent on paid search, take a look at Google. Google's AdWords program is the most used pay-per-click (PPC) advertising program available today. While the tech giant owns YouTube and Android, among hundreds of other profitable brands, AdWords accounts for roughly 70% of their revenue -- which speaks wonders for its effectiveness.