Depending on the topic of your website, especially for companies that sell products that are traditionally bought in person or ones that don’t sell a product at all, the goal of your marketing campaigns is likely to drive traffic and brand awareness. If this is the case, then inorganic SEO campaigns may cost your business more than the benefits that you reap from it.
The following example shows a Client who receives 55% of their website traffic from Organic Search – typically this is a strong performance, but again this will vary greatly based on paid search. More important than the % is the number of sessions itself – this tells us how many visits (note: not unique visitors) we received through this channel. In this example, we have 7486 visits in 1 month that all came from organic searches.


For a long time, digital marketers summed up the properties of direct and organic traffic pretty simply. To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. This explanation, however, is too simple and leaves most digital marketers short-handed when it comes to completely understanding and gaining insights from web traffic, especially organic and direct sources.

How Do I Find Organic Keywords In Google Analytics



Traffic is the number of visitors to a website, and the pages they click on is called website traffic. In another meaning a number of visitors and visits a Website receives. These numbers get added up, giving the website owner an idea of how many people are visiting his or her site. It is a way of measuring the success of a website, as the more traffic it gets, the more popular it is.

What Is Organic Traffic Source


Note: Google made a change a few years ago to how they track keywords and it has had a big impact on the discovery process. Before the change, Google would show which keywords consumers were using to find your website, making it easy to understand where and how your website was ranking. Google changed their tracking system so that any users who are logged into a Google account while searching will no longer have their keywords tracked as their Google activity remains encrypted. Due to this, when looking at Organic Traffic reports you will see (not provided) as a keyword throughout the reports – this often makes up over 90% of organic traffic and requires us to dig a bit more creatively to find what we need.

What Is Paid Traffic Vs Organic Traffic

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