If both page are closely related (lots of topical overlap), I would merge the unique content from the lower ranking article into the top ranking one, then 301 redirect the lower performing article into the top ranking one. This will make the canonical version more relevant, and give it an immediate authority boost. I would also fetch it right away, do some link building, and possibly a little paid promotion to seed some engagement. Update the time stamp.
Amber Kemmis is the VP of Client Services at SmartBug Media. Having a psychology background in the marketing world has its perks, especially with inbound marketing. My past studies in human behavior and psychology have led me to strongly believe that traditional ad marketing only turns prospects away, and advertising spend never puts the right message in front of the right person at the right time. Thus, resulting in wasted marketing efforts and investment. I'm determined to help each and every one of our clients attract and retain new customers in a delightful and helpful way that leads to sustainable revenue growth. Read more articles by Amber Kemmis.
Track your links. You want to know how people are finding your site and what they click on when they are there. Software like Google Analytics, Bitly, or Bing Webmaster Tools can track different things, including inbound links that are bringing people to your site, broken links, how much time people spend on your site, and specific information about page traffic.

It increases relevancy: Siloing ensures all topically related content is connected, and this in turn drives up relevancy. For example, linking to each of the individual yoga class pages (e.g. Pilates, Yoga RX, etc) from the “Yoga classes” page helps confirm—to both visitors and Google—these pages are in fact different types of yoga classes. Google can then feel more confident ranking these pages for related terms, as it is clearer the pages are relevant to the search query.

What Are Good Website Traffic Stats




To give you an idea of just how much money is being spent on paid search, take a look at Google. Google's AdWords program is the most used pay-per-click (PPC) advertising program available today. While the tech giant owns YouTube and Android, among hundreds of other profitable brands, AdWords accounts for roughly 70% of their revenue -- which speaks wonders for its effectiveness.
The key to higher conversion rates often lies in buyer intent: what is the buyer doing when they see your ad? Web searchers are trying to accomplish a goal, and keywords often give that goal away. People on social media, however, usually want to socialize – advertising has a much greater chance of interrupting their current activities and moods, which will bring down any conversion rates and returns on investment.

You can give it a try. Sorry, dont know Organic search and dont want to get into it. Its a different beast altogether. My friend was a SEO specialist and after all the animal updates on SEO, his earnings fell by about 70% in the last 6 months. I invested my own money for a share of 30% in his revenues to prove to him that paid marketing does work and is profitable. We saw a 725% increase in traffic (after starting paid marketing from June 2015) compared to the traffic of April-May. I dont contradict your point of SEO, but I dont know it and find it difficult to understand as its very complicated.

How Do Organic Keywords Rank


When people hear organic/non-organic, they’d most likely envision the produce section at their local supermarket. Society has become not only aware but educated on the differences between the two and how it affects their personal lives. Although the familiarity with these options has grown significantly, many business owners are completely in the dark when it comes to organic vs. non-organic Search Engine Optimization or SEO. If you have a business online or just a website that you’re looking to draw more attention to, read on to learn more about how to make the best, cost-effective decisions to boost your search engine ranking.
For a small business, it is better to start with Organic SEO because aside from it is a low-cost investment, it will build your internet presence gradually and eventually have a solid foundation in your own niche – provided that you are doing the right way. It is not bad to invest in non-organic. You just have to make sure that you are investing on the right campaigns and not on the overly artificial ways to gain traffic and rank. Avoid investing too much on paid advertising and instead invest on creating relevant and useful content.

What Is Inorganic Traffic

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