Plan your link structure. Start with the main navigation and decide how to best connect pages both physically (URL structure) and virtually (internal links) to clearly establish your content themes. Try to include at least 3-5 quality subpages under each core silo landing page. Link internally between the subpages. Link each subpage back up to the main silo landing page.
Is Seo Paid Or Organic
Once you have funds to reinvest and you have a very good sense of what’s working ranking-wise, it’s pretty easy to really crank up the content production dial by outsourcing it and publishing content daily. Once you hit this stage and assuming you don’t do anything stupid, organic traffic should continue growing and growing without too much of your time.
Is Seo Paid Search
Setting up 100 Facebook ad sets, Adwords campaigns and/or native ad campaigns is boring, tedious work. Managing it all is also boring. It’s a lot of number crunching (which I don’t mind too much), but then one must go through hundreds of campaigns, ad groups and/or adsets making adjustments. This work must be done several times per week or once a day.
To give you an idea of just how much money is being spent on paid search, take a look at Google. Google's AdWords program is the most used pay-per-click (PPC) advertising program available today. While the tech giant owns YouTube and Android, among hundreds of other profitable brands, AdWords accounts for roughly 70% of their revenue -- which speaks wonders for its effectiveness.