For a long time, digital marketers summed up the properties of direct and organic traffic pretty simply. To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. This explanation, however, is too simple and leaves most digital marketers short-handed when it comes to completely understanding and gaining insights from web traffic, especially organic and direct sources.  

Is Seo Free


Plan your link structure. Start with the main navigation and decide how to best connect pages both physically (URL structure) and virtually (internal links) to clearly establish your content themes. Try to include at least 3-5 quality subpages under each core silo landing page. Link internally between the subpages. Link each subpage back up to the main silo landing page.

Is Seo The Same As Sem


Focus on long-tail keywords. These are very specific keyword phrases that consist of three or four words.[5] Long-tail will also help you attract the right kind of visitors to your site, as most customers who use them are in the later phases of shopping. This means long-tail keywords are used by people who aren’t just browsing anymore, but are ready to buy.[6]
Use Schema on your site. Schema is a form of micro-data that can be encoded on your site to make it easier for search engines to find and comprehend the information on your site. Although it won’t impact your ranking, it will make your site more visible. Like structured data markup, Schema will also improve how your content is displayed on a search page, resulting in a higher click-through rate.[13]

What Does Direct Traffic Include


Traffic data is a great way to take the temperature of your website and marketing initiatives. When you are writing and promoting blog content on a regular basis, you can use traffic data to track results and correlate these efforts to actual ROI. Be sure to look at website traffic numbers over long-term intervals to see trends and report on improvement over time.  

How Do You Increase Organic Traffic

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